We are just a few weeks into the new year, and some colleges have already announced tuition discounts, freezes, and resets. Whether it’s in response to a looming recession or decreasing enrollment numbers, are students really winning with these moves to make college tuition cheaper?The term “tuition discount” generally refers to any steps a college takes to make their college less expensive than what is advertised. Colleges and university will publish full college costs on their sites or mailed literature so that students and families can get a breakdown of the cost to attend. College cost prices may include: • Tuition • Room and Board • Fees • Supplies • Books • Transportation • Student Expenses Colleges will offer tuition discounts in the form of merit aids and grants. Students may receive these with their acceptance letter or along with their financial aid package. Whatever the case, the price that students actually pay is lower than the sticker price.