1. Subject Line Specifics
2. Stay FormalDon’t: Assume that you can write an informal email, as if to a friend.
3. Only First Names for FriendsDon’t: Never address someone in a professional email by their first name, unless otherwise instructed by the individual to do so.
4. Attach When AskedDon’t: Attach large documents to emails, like a portfolio, resume or your cover letter, without permission to do so. This can annoy the recipient, as it will clog their email inbox. Do: Offer to send a copy of your resume, cover letter or portfolio in your initial email. If the recipient would like to see your information, he or she will request that you send it and you will be able to do so at that time.
5. Proofreading Shows You CareDon’t: Draft your email and send it quickly – without looking it over a few times. Do: Draft your email and reread it, checking it over several times thoroughly for any spelling and grammatical errors.
6. OrganizationDon’t: Type out your email, without clearly organizing your thoughts. Do: Organize your email into an introduction, body and closing. Your organization format should follow: • Introduction: States your reason for contacting the person.
• Body: Details the information you’re trying to convey.
• Conclusion: Wraps up your email, including whether you will be contacting them in the future or if you’d like them to contact you.