International Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.

International marketing is the export, franchising, joint venture or full direct entry of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.

A firm does not need to export or enter all world markets to be considered an international marketer.

* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .

Matching International Marketing Colleges

Hult International Business School

Four or more years; Private not for profit; $43,514 average out-state tuition; $43,514 average in-state tuition

Fashion Institute of Technology

Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition

Boston University

Four or more years; Private not for profit; $58,560 average out-state tuition; $58,560 average in-state tuition

Pace University

Four or more years; Private not for profit; $46,978 average out-state tuition; $46,978 average in-state tuition

Laredo College

Four or more years; Public; $3,648 average out-state tuition; $2,400 average in-state tuition

Saint Joseph's University

Four or more years; Private not for profit; $47,740 average out-state tuition; $47,740 average in-state tuition

University of Northern Iowa

Four or more years; Public; $18,480 average out-state tuition; $7,780 average in-state tuition

Scholarships for International Marketing Majors

Bullet name award deadline Link
 

Goldman Sachs MBA Fellowship

Goldman Sachs and Co.

Up to $75,000 Varies See Details
 

Goldman Sachs MBA Fellowship

Goldman Sachs and Co.

award

Up to $75,000

deadline

Varies
See Details
 

Siebel Scholars Program

Siebel Scholars Foundation

$35,000 Varies See Details
 

Siebel Scholars Program

Siebel Scholars Foundation

award

$35,000

deadline

Varies
See Details
 

Besio Family Scholarship

University of Notre Dame

$25,000 January 01, 2025 See Details
 

Besio Family Scholarship

University of Notre Dame

award

$25,000

deadline

January 01, 2025
See Details
 

Scholarship and Entrepreneurship for Economic Development (SEED) Scholarship

Saint Francis University

Up to $22,500 March 01, 2025 See Details
 

Scholarship and Entrepreneurship for Economic Development (SEED) Scholarship

Saint Francis University

award

Up to $22,500

deadline

March 01, 2025
See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

$20,000 Varies See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

award

$20,000

deadline

Varies
See Details
 

Women in Business - Miss America Pageant

Miss America Pageant

Up to $10,000 Varies See Details
 

Women in Business - Miss America Pageant

Miss America Pageant

award

Up to $10,000

deadline

Varies
See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

$10,000 Varies See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

award

$10,000

deadline

Varies
See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details
 

Philip Breitman Memorial Scholarship

University of Wisconsin, Eau Claire - College of Business

$8,900 Varies See Details
 

Philip Breitman Memorial Scholarship

University of Wisconsin, Eau Claire - College of Business

award

$8,900

deadline

Varies
See Details
 

Honors Scholarship - Bethel College, Kansas

Bethel College - Kansas

$7,500 Varies See Details
 

Honors Scholarship - Bethel College, Kansas

Bethel College - Kansas

award

$7,500

deadline

Varies
See Details