International Marketing | Fastweb

International Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.

International marketing is the export, franchising, joint venture or full direct entry of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.

A firm does not need to export or enter all world markets to be considered an international marketer.

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Matching International Marketing Colleges

Hult International Business School
Four or more years; Private not for profit; $38,450 average out-state tuition; $38,450 average in-state tuition
Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition
Pace University-New York
Four or more years; Private not for profit; $42,354 average out-state tuition; $42,354 average in-state tuition
Boston University
Four or more years; Private not for profit; $50,980 average out-state tuition; $50,980 average in-state tuition
Emerson College
Four or more years; Private not for profit; $42,928 average out-state tuition; $42,928 average in-state tuition
Saint Joseph's University
Four or more years; Private not for profit; $43,700 average out-state tuition; $43,700 average in-state tuition
Laredo Community College
At least 2 but less than 4 years; Public; $3,648 average out-state tuition; $2,400 average in-state tuition

Scholarships for International Marketing Majors

name award deadline

President's Scholarship - Texas Wesleyan University

Texas Wesleyan University

Up to $12,000 Varies See Details

President's Scholarship - Texas Wesleyan University

Texas Wesleyan University

award

Up to $12,000

deadline

Varies
See Details

Mas Family Scholarship

Mas Family Scholarships

Up to $10,000 Varies See Details

Mas Family Scholarship

Mas Family Scholarships

award

Up to $10,000

deadline

Varies
See Details

Christine and Clarence Day Business Scholarship

University of Mississippi

$10,000 Varies See Details

Christine and Clarence Day Business Scholarship

University of Mississippi

award

$10,000

deadline

Varies
See Details

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details

Business Information Technology Advantage Scholarship - University of Montana, Montana Tech

University of Montana at Montana Tech

$6,700 Varies See Details

Business Information Technology Advantage Scholarship - University of Montana, Montana Tech

University of Montana at Montana Tech

award

$6,700

deadline

Varies
See Details

School of Business Gold Scholarship - TSU

Texas Southern University

$6,000 Varies See Details

School of Business Gold Scholarship - TSU

Texas Southern University

award

$6,000

deadline

Varies
See Details

Frances C. Amos School of Business Admin. Alumni Affiliate Scholarship

Oakland University

$5,000 Varies See Details

Frances C. Amos School of Business Admin. Alumni Affiliate Scholarship

Oakland University

award

$5,000

deadline

Varies
See Details

Beverly McAllister Parker Scholarship

Southern Nazarene University, School of Business

$5,000 Varies See Details

Beverly McAllister Parker Scholarship

Southern Nazarene University, School of Business

award

$5,000

deadline

Varies
See Details

John L. and Margaret S. Fraley Scholarship

University of North Carolina at Charlotte

$4,000 Varies See Details

John L. and Margaret S. Fraley Scholarship

University of North Carolina at Charlotte

award

$4,000

deadline

Varies
See Details

Alice Belkin Memorial Scholarship

Burkle Center for International Relations

Up to $4,000 Varies See Details

Alice Belkin Memorial Scholarship

Burkle Center for International Relations

award

Up to $4,000

deadline

Varies
See Details