International Marketing
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.
International marketing is the export, franchising, joint venture or full direct entry of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.
A firm does not need to export or enter all world markets to be considered an international marketer.
* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .
Matching International Marketing Colleges
Hult International Business School
Four or more years; Private not for profit; $38,450 average out-state tuition; $38,450 average in-state tuition |
Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition |
Pace University-New York
Four or more years; Private not for profit; $42,354 average out-state tuition; $42,354 average in-state tuition |
Boston University
Four or more years; Private not for profit; $50,980 average out-state tuition; $50,980 average in-state tuition |
Emerson College
Four or more years; Private not for profit; $42,928 average out-state tuition; $42,928 average in-state tuition |
Saint Joseph's University
Four or more years; Private not for profit; $43,700 average out-state tuition; $43,700 average in-state tuition |
Laredo Community College
At least 2 but less than 4 years; Public; $3,648 average out-state tuition; $2,400 average in-state tuition |
Scholarships for International Marketing Majors
Siebel Scholars ProgramSiebel Scholars Foundation |
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award $35,000 |
deadline Varies |
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Max Christianson Division of Business and Computer Science ScholarshipUnion College, Nebraska |
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award $25,000 |
deadline Varies |
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Besio Family ScholarshipUniversity of Notre Dame |
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award $25,000 |
deadline January 01, 2024 |
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Huizenga Business Innovation Academy ScholarshipNova Southeastern University |
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award $20,000 |
deadline Varies |
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KMF Ninja Professional Development ScholarshipKohlberg-Manacher Foundation |
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award Up to $15,000 |
deadline June 15, 2023 |
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Mas Family ScholarshipMas Family Scholarships |
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award Up to $10,000 |
deadline Varies |
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Christine and Clarence Day Business ScholarshipUniversity of Mississippi |
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award $10,000 |
deadline Varies |
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3M Business Development FellowshipUniversity of Minnesota, Carlson School of Management |
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award $10,000 |
deadline Varies |
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Honors Scholarship - Bethel College, KansasBethel College - Kansas |
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award $7,500 |
deadline Varies |
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Business Information Technology Advantage Scholarship - University of Montana, Montana TechUniversity of Montana at Montana Tech |
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award $6,700 |
deadline Varies |
International Marketing Related Majors
- Business Administration, Management and Operations
- Business, Management, and Marketing
- Marketing
- Accounting and Business/Management
- Finance and Financial Management Services
- Accounting and Finance
- International Business
- Fashion Merchandising
- Human Resources Management and Services
- Entrepreneurial and Small Business Operations
- Business and Personal/Financial Services Marketing Operations
- Hospitality Administration/Management
- Real Estate
- Management Information Systems and Services
- Fashion Modeling
- Business/Managerial Economics
- Small Business Administration/Management
- Construction Management
- Business/Corporate Communications
- Business