International Marketing
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide.
International marketing is the export, franchising, joint venture or full direct entry of an organization's product or services into another country. This can be achieved by exporting a company's product into another location, entry through a joint venture with another firm in the target country, or foreign direct investment into the target country. The development of the marketing mix for that country is then required - international marketing. It can be as straightforward as using existing marketing strategies, mix and tools for export on the one side, to a complex relationship strategy including localization, local product offerings, pricing, production and distribution with customized promotions, offers, website, social media and leadership. Internationalization and international marketing meets the needs of selected foreign countries where a company's value can be exported and there is inter-firm and firm learning, optimization and efficiency in economies of scale and scope.
A firm does not need to export or enter all world markets to be considered an international marketer.
* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .
Matching International Marketing Colleges
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Hult International Business School
Four or more years; Private not for profit; $43,514 average out-state tuition; $43,514 average in-state tuition |
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Fashion Institute of Technology
Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition |
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Boston University
Four or more years; Private not for profit; $58,560 average out-state tuition; $58,560 average in-state tuition |
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Pace University
Four or more years; Private not for profit; $46,978 average out-state tuition; $46,978 average in-state tuition |
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Laredo College
Four or more years; Public; $3,648 average out-state tuition; $2,400 average in-state tuition |
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Saint Joseph's University
Four or more years; Private not for profit; $47,740 average out-state tuition; $47,740 average in-state tuition |
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University of Northern Iowa
Four or more years; Public; $18,480 average out-state tuition; $7,780 average in-state tuition |
Scholarships for International Marketing Majors
Siebel Scholars ProgramSiebel Scholars Foundation |
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award $35,000 |
deadline Varies |
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DescriptionThe Siebel Scholars Program is open to the most talented students at the world's leading graduate schools of business, computer science, bioengineering, and energy science. View Scholarship Details |
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Boyer FellowshipUniversity of Arkansas |
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award $20,500 |
deadline February 01, 2026 |
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DescriptionThe Boyer Fellowship is available to incoming freshmen who plan on majoring in the Walton College of Business at the University of Arkansas. You must be an Arkansas high school graduate, demonstrate financial need, have a minimum 3.8 GPA and an ACT/SAT score of at least 32/1400 to qualify for this award. View Scholarship Details |
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Huizenga Business Innovation Academy ScholarshipNova Southeastern University |
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award $20,000 |
deadline Varies |
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DescriptionThe Huizenga Business Innovation Academy Scholarship is available to students at Nova Southeastern University who are interested in earning a bachelor's and master's degree in business in four years. To be eligible for this award, you must hae employment or internship experience and have been a member of a local/national student business club... View Scholarship Details |
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KMF Professional Excellence Scholarship ProgramKohlberg-Manacher Foundation |
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award $15,000 |
deadline May 15, 2025 |
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DescriptionThe KMF Professional Excellence Scholarship Program is open to college juniors and seniors who are from lower income families. You must have a minimum GPA of 3.3, be majoring in Business, Economics, Computer Science, or Data Science, and demonstrate maturity, ambition, high achievement, and have an entrepreneurial mindset in order to be... View Scholarship Details |
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Women in Business - Miss America PageantMiss America Pageant |
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award Up to $10,000 |
deadline Varies |
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DescriptionThe Women in Business Scholarship is available to women who are contestants at the state level in the Miss America competition. Selection is based on accomplishments in the area of business and social impact. View Scholarship Details |
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3M Business Development FellowshipUniversity of Minnesota, Carlson School of Management |
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award $10,000 |
deadline Varies |
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DescriptionThe 3M Business Development Fellowship is open to domestic MBA students at the University of Minnesota, Carlson School of Management. You must have a science, technology, and/ or engineering background and wish to participate in the Carlson Ventures Enterprise to qualify for this award. View Scholarship Details |
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UNCF/CVS Health Foundation Health Care Careers ScholarshipUNCF, Inc |
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award $10,000 |
deadline May 15, 2025 |
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DescriptionThe UNCF/CVS Health Foundation Health Care Careers Scholarship is available to full-time, junior-level undergraduate students who identify as African American/Black or Latino/a/e. To be considered for this renewable award, you must be majoring in pharmacy, nursing, business management, biology, biochemistry, finance, operations/supply chain,... View Scholarship Details |
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Philip Breitman Memorial ScholarshipUniversity of Wisconsin, Eau Claire - College of Business |
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award $8,900 |
deadline Varies |
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DescriptionThe Philip Breitman Memorial Scholarship is open to junior and senior business students at the University of Wisconsin, Eau Claire. You must display talent and good citizenship, as well as be able to demonstrate financial need to be considered for this award of one year of academic fees. View Scholarship Details |
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Honors Scholarship - Bethel College, KansasBethel College - Kansas |
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award $7,500 |
deadline Varies |
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DescriptionThe Honors Scholarship is available to incoming freshman students at Bethel College, Kansas, who demonstrate outstanding ability in chemistry, history, psychology, business, or art. View Scholarship Details |
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Business Information Technology Advantage Scholarship - University of Montana, Montana TechUniversity of Montana at Montana Tech |
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award $6,700 |
deadline Varies |
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DescriptionThe Business Information Technology Advantage Scholarship is open to new students at the University of Montana, Montana Tech. You must be a non-resident and be majoring in business information technology to be eligible for this award. View Scholarship Details |
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International Marketing Related Majors
- Business Administration, Management and Operations
- Business, Management, and Marketing
- Marketing
- Accounting and Business/Management
- Finance and Financial Management Services
- Accounting and Finance
- International Business
- Fashion Merchandising
- Human Resources Management and Services
- Entrepreneurial and Small Business Operations
- Business
- Business and Personal/Financial Services Marketing Operations
- Hospitality Administration/Management
- Real Estate
- Management Information Systems and Services
- Small Business Administration/Management
- Fashion Modeling
- Business/Managerial Economics
- Entrepreneurship/Entrepreneurial Studies
- Construction Management
