International Marketing | Fastweb

International Marketing

International marketing (IM) or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." In contrast to the definition of marketing only the word multinational has been added. In simple words international marketing is the application of marketing principles to across national boundaries. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix 4P's is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardised approach to world markets and focuses upon sameness, in other words the similarities in consumers and segments.

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Matching International Marketing Colleges

Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
Emerson College
Four or more years; Private not for profit; $32,128 average out-state tuition; $32,128 average in-state tuition
Saint Joseph's University
Four or more years; Private not for profit; $36,480 average out-state tuition; $36,480 average in-state tuition
Waukesha County Technical College
At least 2 but less than 4 years; Public; $5,034 average out-state tuition; $3,356 average in-state tuition
Miller-Motte Technical College-North Charleston
At least 2 but less than 4 years; Private for profit; $9,900 average out-state tuition; $9,900 average in-state tuition
Pace University-New York
Four or more years; Private not for profit; $33,962 average out-state tuition; $33,962 average in-state tuition
Laredo Community College
At least 2 but less than 4 years; Public; $3,072 average out-state tuition; $2,016 average in-state tuition

Scholarships for International Marketing Majors

name award deadline

HBCU Battle of the Brains

HBCU Battle of the Brains, LLC.

Up to $25,000 February 23, 2019 See Details

HBCU Battle of the Brains

HBCU Battle of the Brains, LLC.

award

Up to $25,000

deadline

February 23, 2019
See Details

AG First Diversity Endowed Scholarship

University of South Carolina, Moore School of Business

$10,000 February 24, 2019 See Details

AG First Diversity Endowed Scholarship

University of South Carolina, Moore School of Business

award

$10,000

deadline

February 24, 2019
See Details

Tom and Marye Kate Aldridge Business Scholarship

University of Oklahoma, Michael F. Price College of Business

$5,000 February 01, 2019 See Details

Tom and Marye Kate Aldridge Business Scholarship

University of Oklahoma, Michael F. Price College of Business

award

$5,000

deadline

February 01, 2019
See Details

Blacks at Microsoft Scholarships

Microsoft Corporation

$5,000 February 15, 2019 See Details

Blacks at Microsoft Scholarships

Microsoft Corporation

award

$5,000

deadline

February 15, 2019
See Details

Keith Alan Copeland Memorial Business Scholarship

University of Oklahoma, Michael F. Price College of Business

$3,000 February 01, 2019 See Details

Keith Alan Copeland Memorial Business Scholarship

University of Oklahoma, Michael F. Price College of Business

award

$3,000

deadline

February 01, 2019
See Details

Naum Scholarship

Wright State University

$2,500 January 08, 2019 See Details

Naum Scholarship

Wright State University

award

$2,500

deadline

January 08, 2019
See Details

Roger and Sherry Teigen Endowed Scholarship Fund

University of Oklahoma, Michael F. Price College of Business

$2,500 February 01, 2019 See Details

Roger and Sherry Teigen Endowed Scholarship Fund

University of Oklahoma, Michael F. Price College of Business

award

$2,500

deadline

February 01, 2019
See Details

Stella Horton Alsey and Howard Milton Alsey Scholarship

Arkansas State University, College of Business

$2,500 February 15, 2019 See Details

Stella Horton Alsey and Howard Milton Alsey Scholarship

Arkansas State University, College of Business

award

$2,500

deadline

February 15, 2019
See Details

Fred Stull Fellowship for Graduate Study in Business

Arkansas State University, College of Business

$2,500 February 15, 2019 See Details

Fred Stull Fellowship for Graduate Study in Business

Arkansas State University, College of Business

award

$2,500

deadline

February 15, 2019
See Details

Booth College of Business and Professional Studies Scholarship

Northwest Missouri State University

$2,500 May 01, 2019 See Details

Booth College of Business and Professional Studies Scholarship

Northwest Missouri State University

award

$2,500

deadline

May 01, 2019
See Details