A few months ago, we reported on Cardiff University's Ultimate Scholarship, which was an opportunity for incoming and current students to compete for free tuition for life from the University. We predicted that it wouldn't be long until American institutions began doing the same, and we were right. The University of New Haven in Connecticut announced on Facebook this winter that they were offering four incoming freshman or transferring students four years' worth of tuition at the University's College of Business in the Dean's Scholarship Challenge, according to Yahoo Finance. Interested students simply have to prove that they not only have great business ideas but entrepreneurial smarts to make it a success. Applicants have been asked to create a Facebook page for a business they want to create and include the business's mission, overview and why they have what it takes to run that business. Facebook pages sent for submission to the Dean's Scholarship Challenge will be judged on creativity, viability and whether or not their business makes financial sense, among other criteria. Larry Flanagan, UNH's dean of the College of Business and former chief global marketing officer for MasterCard who is famous for coining the campaign "Priceless," hopes the Dean's Scholarship Challenge will bring future top-notch business leaders to UNH rather than letting them go to competitors. Check out our Sweeps & Promos, which take no time to enter. In a UNH press release, Flanagan states, "We're looking to discover students who have the potential to become future leaders in the business world, as many UNH College of Business alumni already have...This is a really exciting time for the College of Business which is adding new programs and expanding its portfolio." Those who win the Dean's Scholarship Challenge must keep a minimum 3.0 GPA while attending the University of New Haven. In addition to the four full tuition scholarships, 20 other students will win iPads and 50 will receive a $250 gift credit to the University's bookstore, reports Yahoo Finance. Applications are due on March 1 and are only open to students who have already submitted an application for admission to the University. Eligible applicants can apply here, and winners will be announced on March 16. While this particular scholarship is only available to high school seniors or transferring students who have already applied to University of New Haven, we, at Fastweb, will be keeping our eyes peeled for more opportunities just like this! What do you think of universities asking applicants to compete in challenges in order to receive scholarships?