Sports Communication
Sports communication is an aspect of communication studies which specializes in the study of communication in a sports setting. It can encompass the study of interpersonal and organizational communication (both verbal and non-verbal) between participants within a particular sport (e.g. players, coaches, managers, referees, trainers and physiotherapists, and governing bodies); communication between sports participants, fans, and the media; and the way that sports are represented and communicated in the media. Sports communication is something that happens at all levels of ranging from kindergarten to the college level and is not restricted to professionals. It happens on a constant basis and works best with people that are willing to work collectively as a team. If everyone is on board with positive thoughts and communication, it becomes very dismantling to the person receiving the message. It is not only for positive talk, though, because negative sports communication happens all the time.
Personal and Organizational Communication in Sport could involve intrapersonal, interpersonal, and small-group communication in sport, while organizational communication research could include intra- and interorganizational communication in sport.
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Matching Sports Communication Colleges
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Arizona State University Campus Immersion
Four or more years; Public; $28,800 average out-state tuition; $10,710 average in-state tuition |
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Full Sail University
Four or more years; Private for profit; $25,687 average out-state tuition; $25,687 average in-state tuition |
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Arizona State University-Downtown Phoenix
Four or more years; Public; $26,684 average out-state tuition; $10,104 average in-state tuition |
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Oklahoma State University-Main Campus
Four or more years; Public; $20,937 average out-state tuition; $5,417 average in-state tuition |
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University of Nebraska-Lincoln
Four or more years; Public; $24,900 average out-state tuition; $7,770 average in-state tuition |
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Ithaca College
Four or more years; Private not for profit; $46,610 average out-state tuition; $46,610 average in-state tuition |
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Rowan University
Four or more years; Public; $19,334 average out-state tuition; $10,302 average in-state tuition |
Scholarships for Sports Communication Majors
Jim Borden Memorial ScholarshipTrib Total Media |
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award Up to $7,500 |
deadline January 16, 2026 |
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DescriptionThe Jim Borden Memorial Scholarship is open to high school seniors and current undergraduate students. You must be planning to major in journalism, English writing, communications or related field, be a resident of the Pittsburgh region (Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Westmoreland or Washington County) and maintain a... View Scholarship Details |
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Scholarship for Diversity in Media - Trib Total MediaTrib Total Media |
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award Up to $7,500 |
deadline January 16, 2026 |
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DescriptionThe Scholarship for Diversity in Media is open to minority high school seniors and current undergraduate students. You must be planning to major in journalism, English writing, communications or related field, be a resident of the Pittsburgh region (Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Westmoreland or Washington County) and... View Scholarship Details |
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Forever Miss America ScholarshipMiss America Pageant |
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award $5,000 |
deadline Varies |
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DescriptionThe Forever Miss America Scholarship is available to women who are contestants at the state level in the Miss America competition. You must be working towards a career in the arts or entertainment industry to be considered for this award. View Scholarship Details |
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Humanities Scholars Program - University of Maryland, Baltimore CountyUniversity of Maryland, Baltimore County |
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award Up to $22,000 |
deadline January 15, 2026 |
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DescriptionThe Humanities Scholars Program is open to incoming freshmen at University of Maryland, Baltimore County. You must major in: Africana or American studies, English, history, modern languages, linguistics, philosophy or any interdisciplinary humanities program to be eligible for this award. View Scholarship Details |
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Larry Whiteside ScholarshipNational Association of Black Journalists (NABJ) |
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award $5,000 |
deadline February 27, 2026 |
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DescriptionThe Larry Whiteside Scholarship is available to undergraduate and graduate students with at least one year left in school. You must be pursuing a career in sports journalism, have a minimum GPA of 3.0, and be a student member of the National Association of Black Journalists to be eligible for this award. View Scholarship Details |
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NABJ LGBTQ+ Task Force Monica Roberts ScholarshipNational Association of Black Journalists (NABJ) |
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award Up to $4,000 |
deadline February 27, 2026 |
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DescriptionThe NABJ LGBTQ+ Task Force Monica Roberts Scholarship is available to students who are studying journalism, mass communications, or are otherwise interested in reporting and storytelling. You must be a student member of the National Association of Black Journalists and have a minimum 2.5 GPA to be eligible for this award. View Scholarship Details |
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James "Buddy" Terry Communications ScholarshipStephen F. Austin State University - Endowed Scholarships |
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award Up to $3,500 |
deadline February 01, 2026 |
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DescriptionThe James "Buddy" Terry Communications Scholarship is available to students attending Stephen F. Austin State University who are majoring in communications, work in athletics, and have a minimum GPA of 2.5 View Scholarship Details |
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NABJ Acel Moore ScholarshipNational Association of Black Journalists (NABJ) |
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award $3,000 |
deadline February 27, 2026 |
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DescriptionThe NABJ Acel Moore Scholarship is available to sophomore-level and above undergraduate students. You must be a student member of the National Association of Black Journalists and have a minimum 3.0 GPA to be eligible for this award. View Scholarship Details |
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John J. and Marjorie E. Shepard Communications ScholarshipGrand Valley State University |
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award Up to $3,000 |
deadline March 01, 2026 |
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DescriptionThe John J. and Marjorie E. Shepard Communications Scholarship is available to undergraduate students at Grand Valley State University. You must be declared a major in the school of communication and have a minimum GPA of 3.0 to be eligible for this award. View Scholarship Details |
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Fred Rogers ScholarshipSaint Vincent College |
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award $2,500 |
deadline Varies |
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DescriptionThe Fred Rogers Scholarship is open to entering freshmen students at Saint Vincent College who are interested in interested in pursuing careers involving children, early learning, and media for young children. View Scholarship Details |
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Sports Communication Related Majors
- Communications
- Journalism
- Broadcast Journalism
- Advertising
- Mass Communication/Media Studies
- Communication and Media Studies
- Public Relations/Image Management
- Photojournalism
- Digital Communication and Media/Multimedia
- Public Relations, Advertising, and Applied Communication
- Radio and Television
- Speech Communication and Rhetoric
- Political Communication
- Radio, Television, and Digital Communication
- Communication Management and Strategic Communications
- Publishing
- Organizational Communication
- International and Intercultural Communication
- Health Communication
- Business and Economic Journalism
