Advertising | Fastweb

Advertising

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.

Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.

Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.

Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.

In Latin, advertere means "to turn towards".

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Matching Advertising Colleges

Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition
Michigan State University
Four or more years; Public; $40,024 average out-state tuition; $15,375 average in-state tuition
The University of Texas at Austin
Four or more years; Public; $36,744 average out-state tuition; $10,398 average in-state tuition
University of Illinois at Urbana-Champaign
Four or more years; Public; $31,681 average out-state tuition; $14,255 average in-state tuition
University of Oregon
Four or more years; Public; $32,535 average out-state tuition; $9,855 average in-state tuition
University of Florida
Four or more years; Public; $25,694 average out-state tuition; $4,477 average in-state tuition
Temple University
Four or more years; Public; $27,528 average out-state tuition; $15,768 average in-state tuition

Scholarships for Advertising Majors

name award deadline

Mas Family Scholarship

Mas Family Scholarships

Up to $10,000 Varies See Details

Mas Family Scholarship

Mas Family Scholarships

award

Up to $10,000

deadline

Varies
See Details

Bill Caspare Memorial Fund Diversity Scholarship

Visto

$10,000 July 31, 2019 See Details

Bill Caspare Memorial Fund Diversity Scholarship

Visto

award

$10,000

deadline

July 31, 2019
See Details

John S. Knight Scholarship

Kent State University, College of Fine and Professional Arts

$3,000 Varies See Details

John S. Knight Scholarship

Kent State University, College of Fine and Professional Arts

award

$3,000

deadline

Varies
See Details

Activity Scholar/Service Award - LIU, Brooklyn

Long Island University, Brooklyn

Up to $5,000 Varies See Details

Activity Scholar/Service Award - LIU, Brooklyn

Long Island University, Brooklyn

award

Up to $5,000

deadline

Varies
See Details

William and Effa McMeans Scholarship

University of Iowa, College of Liberal Arts and Sciences

$2,000 Varies See Details

William and Effa McMeans Scholarship

University of Iowa, College of Liberal Arts and Sciences

award

$2,000

deadline

Varies
See Details

Sven Peterson Memorial Scholarship - UCSD

University of California, San Diego

$2,000 Varies See Details

Sven Peterson Memorial Scholarship - UCSD

University of California, San Diego

award

$2,000

deadline

Varies
See Details

Red Bud Industries Scholarship

Southwestern Illinois College

$2,000 Varies See Details

Red Bud Industries Scholarship

Southwestern Illinois College

award

$2,000

deadline

Varies
See Details

Karen Moraghan Scholarship - UCSD

University of California, San Diego

Up to $2,000 Varies See Details

Karen Moraghan Scholarship - UCSD

University of California, San Diego

award

Up to $2,000

deadline

Varies
See Details

Jack Hewett Award - Service Tradition of TC3

Tompkins Cortland Community College

Up to $2,000 Varies See Details

Jack Hewett Award - Service Tradition of TC3

Tompkins Cortland Community College

award

Up to $2,000

deadline

Varies
See Details

Communication Department Scholarship - Waynesburg College

Waynesburg University

$2,000 Varies See Details

Communication Department Scholarship - Waynesburg College

Waynesburg University

award

$2,000

deadline

Varies
See Details