Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide.
Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.
Matching Advertising Colleges
Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
Michigan State University
Four or more years; Public; $31,639 average out-state tuition; $12,769 average in-state tuition
The University of Texas at Austin
Four or more years; Public; $32,506 average out-state tuition; $9,794 average in-state tuition
Pennsylvania State University-Main Campus
Four or more years; Public; $27,206 average out-state tuition; $15,124 average in-state tuition
University of Illinois at Urbana-Champaign
Four or more years; Public; $27,219 average out-state tuition; $11,847 average in-state tuition
University of Florida
Four or more years; Public; $25,276 average out-state tuition; $4,060 average in-state tuition
Grand Valley State University
Four or more years; Public; $14,030 average out-state tuition; $9,716 average in-state tuition
|Beinecke Scholarship Program||$34,000||February 14, 2018|
|Interpublic Group Scholarship and Internship||Up to $10,000||January 26, 2018|
|Hearst Scholarship||Up to $10,000||January 26, 2018|
|Mark Beaumont Scholarship||$2,500||April 30, 2018|
|Media Plan Case Competition||Up to $3,000||January 28, 2018|
|C.W. Forman and Louise Forman Endowed Scholarship||$1,000||February 01, 2018|
|Dombo-Fielder Communication Scholarship||$1,000||April 01, 2018|
|Communication Department Endowed Scholarship - UW, Parkside||$750||February 01, 2018|
|Mario and Seeme Moreira Communication Scholarship||Up to $600||March 15, 2018|
|Ethelyn Hamlin Scholarship||Varies||January 01, 2018|
Advertising Related Majors
- Public Relations and Image Management
- Organizational Communication
- Political Communication
- Health Communication
- Speech Communication and Rhetoric
- Mass Communication/Media Studies
- Radio and Television
- Digital Communication and Media/Multimedia
- Broadcast Journalism