Advertising | Fastweb

Advertising

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.

Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).

Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.

In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide[citation needed].

Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.

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Matching Advertising Colleges

Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
Michigan State University
Four or more years; Public; $31,639 average out-state tuition; $12,769 average in-state tuition
The University of Texas at Austin
Four or more years; Public; $32,506 average out-state tuition; $9,794 average in-state tuition
Pennsylvania State University-Main Campus
Four or more years; Public; $27,206 average out-state tuition; $15,124 average in-state tuition
University of Illinois at Urbana-Champaign
Four or more years; Public; $27,219 average out-state tuition; $11,847 average in-state tuition
University of Florida
Four or more years; Public; $25,276 average out-state tuition; $4,060 average in-state tuition
Grand Valley State University
Four or more years; Public; $14,030 average out-state tuition; $9,716 average in-state tuition

Scholarships for Advertising Majors

name award deadline

Dr. Gary M. Moore Great Plan Scholarship

Oklahoma City Community Foundation

$20,000 February 01, 2019 See Details

Dr. Gary M. Moore Great Plan Scholarship

Oklahoma City Community Foundation

award

$20,000

deadline

February 01, 2019
See Details

Interpublic Group Scholarship and Internship

New York Women In Communications, Inc.

Up to $10,000 January 25, 2019 See Details

Interpublic Group Scholarship and Internship

New York Women In Communications, Inc.

award

Up to $10,000

deadline

January 25, 2019
See Details

Hearst Scholarship

New York Women In Communications, Inc.

Up to $10,000 January 25, 2019 See Details

Hearst Scholarship

New York Women In Communications, Inc.

award

Up to $10,000

deadline

January 25, 2019
See Details

C.W. Forman and Louise Forman Endowed Scholarship

West Texas A&M University

$1,000 February 01, 2019 See Details

C.W. Forman and Louise Forman Endowed Scholarship

West Texas A&M University

award

$1,000

deadline

February 01, 2019
See Details

Campbell-Montgomery Business/Communications Scholarship

Washington State Fair Foundation

$1,000 February 11, 2019 See Details

Campbell-Montgomery Business/Communications Scholarship

Washington State Fair Foundation

award

$1,000

deadline

February 11, 2019
See Details

Amtrak Business Professional Scholarship

National Railroad Passenger Corporation

$1,000 March 31, 2019 See Details

Amtrak Business Professional Scholarship

National Railroad Passenger Corporation

award

$1,000

deadline

March 31, 2019
See Details

Mark and Karen Bewick Memorial Scholarship

Henry Ford Community College

Up to $500 March 31, 2019 See Details

Mark and Karen Bewick Memorial Scholarship

Henry Ford Community College

award

Up to $500

deadline

March 31, 2019
See Details

Helen and Paul Schnare Scholarship

St. Charles Community College

Up to $500 March 01, 2019 See Details

Helen and Paul Schnare Scholarship

St. Charles Community College

award

Up to $500

deadline

March 01, 2019
See Details

Ethelyn Hamlin Scholarship

Fort Scott Community College

Varies January 01, 2019 See Details

Ethelyn Hamlin Scholarship

Fort Scott Community College

award

Varies

deadline

January 01, 2019
See Details

Caroline Heath Tunstall-Elizabeth Calvert Page Dabney Scholarship

Old Dominion University

Varies February 15, 2019 See Details

Caroline Heath Tunstall-Elizabeth Calvert Page Dabney Scholarship

Old Dominion University

award

Varies

deadline

February 15, 2019
See Details