Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.
Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.
In Latin, advertere means "to turn towards".
* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .
Matching Advertising Colleges
Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition |
Michigan State University
Four or more years; Public; $40,024 average out-state tuition; $15,375 average in-state tuition |
The University of Texas at Austin
Four or more years; Public; $36,744 average out-state tuition; $10,398 average in-state tuition |
University of Illinois at Urbana-Champaign
Four or more years; Public; $31,681 average out-state tuition; $14,255 average in-state tuition |
University of Oregon
Four or more years; Public; $32,535 average out-state tuition; $9,855 average in-state tuition |
University of Florida
Four or more years; Public; $25,694 average out-state tuition; $4,477 average in-state tuition |
Temple University
Four or more years; Public; $27,528 average out-state tuition; $15,768 average in-state tuition |
Scholarships for Advertising Majors
Mas Family ScholarshipMas Family Scholarships |
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award Up to $10,000 |
deadline Varies |
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Vern and Elaine Clark Outdoor Advertising Industry "Champion" ScholarshipOut of Home Advertising Association of America, Inc. (OAAA) |
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award $5,000 |
deadline June 16, 2023 |
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John S. Knight ScholarshipKent State University, College of Fine and Professional Arts |
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award $3,000 |
deadline Varies |
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Library of American Broadcasting Foundation AwardBroadcast Education Association |
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award $3,000 |
deadline October 14, 2023 |
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Activity Scholar/Service Award - LIU, BrooklynLong Island University, Brooklyn |
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award Up to $5,000 |
deadline Varies |
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Daily Bruin Scholarship FundUniversity of California-Los Angeles (UCLA) |
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award $2,500 |
deadline June 30, 2023 |
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Sven Peterson Memorial Scholarship - UCSDUniversity of California, San Diego |
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award $2,000 |
deadline Varies |
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Red Bud Industries ScholarshipSouthwestern Illinois College |
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award $2,000 |
deadline Varies |
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Kenneth Holland ScholarshipUnion College, Nebraska |
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award $2,000 |
deadline Varies |
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Karen Moraghan Scholarship - UCSDUniversity of California, San Diego |
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award Up to $2,000 |
deadline Varies |
Advertising Related Majors
- Communications
- Journalism
- Broadcast Journalism
- Mass Communication/Media Studies
- Communication and Media Studies
- Public Relations/Image Management
- Photojournalism
- Digital Communication and Media/Multimedia
- Public Relations, Advertising, and Applied Communication
- Radio and Television
- Sports Communication
- Speech Communication and Rhetoric
- Political Communication
- Radio, Television, and Digital Communication
- Publishing
- Organizational Communication
- International and Intercultural Communication
- Health Communication
- Communication Management and Strategic Communications
- Business and Economic Journalism