Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.:465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual.:661,672 Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short.
Commercial ads often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees or shareholders that a company is viable or successful.
Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.
Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest ("big four") advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.
In Latin, advertere means "to turn towards".
* Description and images provided by Wikipedia under CC-BY-SA 3.0 license .
Matching Advertising Colleges
Fashion Institute of Technology
Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition |
Michigan State University
Four or more years; Public; $41,290 average out-state tuition; $15,966 average in-state tuition |
The University of Texas at Austin
Four or more years; Public; $40,996 average out-state tuition; $11,752 average in-state tuition |
University of Oregon
Four or more years; Public; $36,910 average out-state tuition; $11,458 average in-state tuition |
University of Illinois Urbana-Champaign
Four or more years; Public; $34,444 average out-state tuition; $14,446 average in-state tuition |
Temple University
Four or more years; Public; $29,712 average out-state tuition; $16,488 average in-state tuition |
University of Florida
Four or more years; Public; $25,694 average out-state tuition; $4,477 average in-state tuition |
Scholarships for Advertising Majors
Sturgis FellowshipUniversity of Arkansas |
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award $20,000 |
deadline February 01, 2025 |
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DescriptionThe Sturgis Fellowship is available to incoming freshmen who plan on majoring in the Fulbright College of Arts and Sciences at the University of Arkansas. You must demonstrate exceptional academic performance to be considered for this renewable award. In addition, you must have a minimum 30 ACT/1320 SAT score and a minimum 3.8 GPA to be... View Scholarship Details |
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Forever Miss America ScholarshipMiss America Pageant |
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award $5,000 |
deadline Varies |
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DescriptionThe Forever Miss America Scholarship is available to women who are contestants at the state level in the Miss America competition. You must be working towards a career in the arts or entertainment industry to be considered for this award. View Scholarship Details |
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Humanities Scholars Program - University of Maryland, Baltimore CountyUniversity of Maryland, Baltimore County |
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award Up to $22,000 |
deadline January 15, 2025 |
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DescriptionThe Humanities Scholars Program is open to incoming freshmen at University of Maryland, Baltimore County. You must major in: Africana or American studies, English, history, modern languages, linguistics, philosophy or any interdisciplinary humanities program to be eligible for this award. View Scholarship Details |
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James "Buddy" Terry Communications ScholarshipStephen F. Austin State University - Endowed Scholarships |
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award Up to $3,500 |
deadline February 01, 2025 |
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DescriptionThe James "Buddy" Terry Communications Scholarship is available to students attending Stephen F. Austin State University who are majoring in communications, work in athletics, and have a minimum GPA of 2.5 View Scholarship Details |
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Fred Rogers ScholarshipSaint Vincent College |
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award $2,500 |
deadline Varies |
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DescriptionThe Fred Rogers Scholarship is open to entering freshmen students at Saint Vincent College who are interested in interested in pursuing careers involving children, early learning, and media for young children. View Scholarship Details |
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William and Effa McMeans ScholarshipUniversity of Iowa, College of Liberal Arts and Sciences |
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award $2,000 |
deadline Varies |
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DescriptionThe William and Effa McMeans Scholarship is awarded to incoming freshman students who plan to attend the University of Iowa, College of Liberal Arts and Sciences. You must be named a National Merit Scholar to be eligible for this award. View Scholarship Details |
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Red Bud Industries ScholarshipSouthwestern Illinois College |
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award $2,000 |
deadline Varies |
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DescriptionThe Red Bud Industries Scholarship is available to students at Southwestern Illinois College. You must be seeking a degree related to manufacturing such as: engineering, sales, computers, business, accounting, machining, welding or electronics. You must also be a graduate of Red Bud High School or Christ Our Savior Lutheran High School, a... View Scholarship Details |
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Kenneth Holland ScholarshipUnion College, Nebraska |
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award $2,000 |
deadline Varies |
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DescriptionThe Kenneth Holland Scholarship is open to journalism and/or communication majors at Union College, Nebraska. You must be from North Dakota, South Dakota or Minnesota and have a minimum 3.0 GPA to qualify for this award. You must also work for at least 10 hours per week to contribute to your education. View Scholarship Details |
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Communication Department Scholarship - Waynesburg CollegeWaynesburg University |
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award $2,000 |
deadline Varies |
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DescriptionThe Communication Department Scholarship is available to students majoring in communications at Waynesburg College. View Scholarship Details |
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Amelia Lucas Trust Fund AwardUniversity of Wisconsin, Milwaukee - College of Letters and Science |
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award $2,000 |
deadline Varies |
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DescriptionThe Amelia Lucas Trust Fund Award is open to undergraduate and graduate students at the University of Wisconsin-Milwaukee who are studying communication. You must be conducting research to qualify for this award. Selection is based on the quality and level of student participation in the research and its presentation. View Scholarship Details |
Advertising Related Majors
- Communications
- Journalism
- Broadcast Journalism
- Mass Communication/Media Studies
- Communication and Media Studies
- Public Relations/Image Management
- Photojournalism
- Digital Communication and Media/Multimedia
- Public Relations, Advertising, and Applied Communication
- Sports Communication
- Radio and Television
- Speech Communication and Rhetoric
- Political Communication
- Radio, Television, and Digital Communication
- Publishing
- Communication Management and Strategic Communications
- Organizational Communication
- International and Intercultural Communication
- Health Communication
- Business and Economic Journalism