Marketing Research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Matching Marketing Research Colleges

Michigan State University

Four or more years; Public; $41,290 average out-state tuition; $15,966 average in-state tuition

Fashion Institute of Technology

Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition

University of Georgia

Four or more years; Public; $28,830 average out-state tuition; $9,790 average in-state tuition

Temple University

Four or more years; Public; $29,712 average out-state tuition; $16,488 average in-state tuition

Southern Illinois University-Edwardsville

Four or more years; Public; $8,579 average out-state tuition; $8,579 average in-state tuition

Baker College

Four or more years; Private not for profit; $12,180 average out-state tuition; $12,180 average in-state tuition

Lawrence Technological University

Four or more years; Private not for profit; $36,480 average out-state tuition; $36,480 average in-state tuition

Scholarships for Marketing Research Majors

Bullet name award deadline Link
 

Siebel Scholars Program

Siebel Scholars Foundation

$35,000 Varies See Details

Description

The Siebel Scholars Program is open to the most talented students at the world's leading graduate schools of business, computer science, bioengineering, and energy science.

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Siebel Scholars Program

Siebel Scholars Foundation

award

$35,000

deadline

Varies
See Details

Description

The Siebel Scholars Program is open to the most talented students at the world's leading graduate schools of business, computer science, bioengineering, and energy science.

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Boyer Fellowship

University of Arkansas

$20,500 February 01, 2026 See Details

Description

The Boyer Fellowship is available to incoming freshmen who plan on majoring in the Walton College of Business at the University of Arkansas. You must be an Arkansas high school graduate, demonstrate financial need, have a minimum 3.8 GPA and an ACT/SAT score of at least 32/1400 to qualify for this award.

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Boyer Fellowship

University of Arkansas

award

$20,500

deadline

February 01, 2026
See Details

Description

The Boyer Fellowship is available to incoming freshmen who plan on majoring in the Walton College of Business at the University of Arkansas. You must be an Arkansas high school graduate, demonstrate financial need, have a minimum 3.8 GPA and an ACT/SAT score of at least 32/1400 to qualify for this award.

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Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

$20,000 Varies See Details

Description

The Huizenga Business Innovation Academy Scholarship is available to students at Nova Southeastern University who are interested in earning a bachelor's and master's degree in business in four years. To be eligible for this award, you must hae employment or internship experience and have been a member of a local/national student business club...

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Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

award

$20,000

deadline

Varies
See Details

Description

The Huizenga Business Innovation Academy Scholarship is available to students at Nova Southeastern University who are interested in earning a bachelor's and master's degree in business in four years. To be eligible for this award, you must hae employment or internship experience and have been a member of a local/national student business club...

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Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

$19,000 Varies See Details

Description

The Wisconsin Distinguished Graduate Fellowship (WDGF) is available to first-year MBA students at the University of Wisconsin, Madison, Business School. This award includes full waiver of tuition, health insurance, a welcome check of $1,500, and a stipend of $15,000.

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Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

award

$19,000

deadline

Varies
See Details

Description

The Wisconsin Distinguished Graduate Fellowship (WDGF) is available to first-year MBA students at the University of Wisconsin, Madison, Business School. This award includes full waiver of tuition, health insurance, a welcome check of $1,500, and a stipend of $15,000.

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Abraham Mitchell Business Scholars Program

University of South Alabama

Up to $17,500 December 01, 2025 See Details

Description

The Abraham Mitchell Business Scholars Program is available to entering freshman students at the University of South Alabama. You must have a minimum ACT score of 29 (or equivalent SAT score), have a minimum 3.5 high school GPA and plan to major in business. Preference is given to Mobile and State of Alabama residents. The program offers a...

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Abraham Mitchell Business Scholars Program

University of South Alabama

award

Up to $17,500

deadline

December 01, 2025
See Details

Description

The Abraham Mitchell Business Scholars Program is available to entering freshman students at the University of South Alabama. You must have a minimum ACT score of 29 (or equivalent SAT score), have a minimum 3.5 high school GPA and plan to major in business. Preference is given to Mobile and State of Alabama residents. The program offers a...

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Zonta Women in Business Leadership Award

Zonta International Foundation

$10,000 Varies See Details

Description

The Zonta Women in Business Leadership Award is available to female students 18-35 years of age who demonstrate exceptional leadership in a business-related field of study or industry, and entrepreneurial spirit, ethical conduct, and have made significant contributions to addressing global or local issues affecting women and girls or climate...

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Zonta Women in Business Leadership Award

Zonta International Foundation

award

$10,000

deadline

Varies
See Details

Description

The Zonta Women in Business Leadership Award is available to female students 18-35 years of age who demonstrate exceptional leadership in a business-related field of study or industry, and entrepreneurial spirit, ethical conduct, and have made significant contributions to addressing global or local issues affecting women and girls or climate...

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Women in Business - Miss America Pageant

Miss America Pageant

Up to $10,000 Varies See Details

Description

The Women in Business Scholarship is available to women who are contestants at the state level in the Miss America competition. Selection is based on accomplishments in the area of business and social impact.

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Women in Business - Miss America Pageant

Miss America Pageant

award

Up to $10,000

deadline

Varies
See Details

Description

The Women in Business Scholarship is available to women who are contestants at the state level in the Miss America competition. Selection is based on accomplishments in the area of business and social impact.

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3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details

Description

The 3M Business Development Fellowship is open to domestic MBA students at the University of Minnesota, Carlson School of Management. You must have a science, technology, and/ or engineering background and wish to participate in the Carlson Ventures Enterprise to qualify for this award.

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3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details

Description

The 3M Business Development Fellowship is open to domestic MBA students at the University of Minnesota, Carlson School of Management. You must have a science, technology, and/ or engineering background and wish to participate in the Carlson Ventures Enterprise to qualify for this award.

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Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details

Description

The Teaching Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must be responsible for one or more lecture or discussion section of undergraduate students and work at least 13 hours per week to be eligible for this award.

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Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
See Details

Description

The Teaching Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must be responsible for one or more lecture or discussion section of undergraduate students and work at least 13 hours per week to be eligible for this award.

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Project Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details

Description

The Project Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must work at least 13 hours per week to be eligible for this award.

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Project Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
See Details

Description

The Project Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must work at least 13 hours per week to be eligible for this award.

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