Marketing Research | Fastweb

Marketing Research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Matching Marketing Research Colleges

DePaul University
Four or more years; Private not for profit; $38,410 average out-state tuition; $38,410 average in-state tuition
Michigan State University
Four or more years; Public; $40,024 average out-state tuition; $15,375 average in-state tuition
Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition
University of Georgia
Four or more years; Public; $28,126 average out-state tuition; $9,552 average in-state tuition
Southern Illinois University-Edwardsville
Four or more years; Public; $8,472 average out-state tuition; $7,576 average in-state tuition
The University of Texas at Arlington
Four or more years; Public; $22,742 average out-state tuition; $7,542 average in-state tuition
Baker College
Four or more years; Private not for profit; $9,360 average out-state tuition; $9,360 average in-state tuition

Scholarships for Marketing Research Majors

name award deadline

Siebel Scholars Program

Siebel Scholars Foundation

$35,000 Varies See Details

Siebel Scholars Program

Siebel Scholars Foundation

award

$35,000

deadline

Varies
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Mas Family Scholarship

Mas Family Scholarships

Up to $10,000 Varies See Details

Mas Family Scholarship

Mas Family Scholarships

award

Up to $10,000

deadline

Varies
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Duracell/National Urban League Scholarship and Internship Program

Wilberforce University

$10,000 Varies See Details

Duracell/National Urban League Scholarship and Internship Program

Wilberforce University

award

$10,000

deadline

Varies
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Christine and Clarence Day Business Scholarship

University of Mississippi

$10,000 Varies See Details

Christine and Clarence Day Business Scholarship

University of Mississippi

award

$10,000

deadline

Varies
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3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
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Project Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details

Project Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
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Business Information Technology Advantage Scholarship - University of Montana, Montana Tech

University of Montana at Montana Tech

$6,700 Varies See Details

Business Information Technology Advantage Scholarship - University of Montana, Montana Tech

University of Montana at Montana Tech

award

$6,700

deadline

Varies
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School of Business Gold Scholarship - TSU

Texas Southern University

$6,000 Varies See Details

School of Business Gold Scholarship - TSU

Texas Southern University

award

$6,000

deadline

Varies
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Frances C. Amos School of Business Admin. Alumni Affiliate Scholarship

Oakland University

$5,000 Varies See Details

Frances C. Amos School of Business Admin. Alumni Affiliate Scholarship

Oakland University

award

$5,000

deadline

Varies
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