Marketing Research
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
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Matching Marketing Research Colleges
DePaul University
Four or more years; Private not for profit; $38,410 average out-state tuition; $38,410 average in-state tuition |
Michigan State University
Four or more years; Public; $40,024 average out-state tuition; $15,375 average in-state tuition |
Fashion Institute of Technology
Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition |
University of Georgia
Four or more years; Public; $28,126 average out-state tuition; $9,552 average in-state tuition |
Southern Illinois University-Edwardsville
Four or more years; Public; $8,472 average out-state tuition; $7,576 average in-state tuition |
The University of Texas at Arlington
Four or more years; Public; $22,742 average out-state tuition; $7,542 average in-state tuition |
Baker College
Four or more years; Private not for profit; $9,360 average out-state tuition; $9,360 average in-state tuition |
Scholarships for Marketing Research Majors
Siebel Scholars ProgramSiebel Scholars Foundation |
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award $35,000 |
deadline Varies |
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Max Christianson Division of Business and Computer Science ScholarshipUnion College, Nebraska |
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award $25,000 |
deadline Varies |
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Huizenga Business Innovation Academy ScholarshipNova Southeastern University |
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award $20,000 |
deadline Varies |
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Wisconsin Distinguished Graduate Fellowship (WDGF)University of Wisconsin, Madison - School of Business |
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award $19,000 |
deadline Varies |
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Mas Family ScholarshipMas Family Scholarships |
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award Up to $10,000 |
deadline Varies |
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Christine and Clarence Day Business ScholarshipUniversity of Mississippi |
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award $10,000 |
deadline Varies |
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3M Business Development FellowshipUniversity of Minnesota, Carlson School of Management |
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award $10,000 |
deadline Varies |
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TMCF and Cognizant Foundation ScholarshipThurgood Marshall College Fund |
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award Up to $10,000 |
deadline March 27, 2023 |
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BMO Capital Markets Lime Connect Equity Through Education ScholarshipLime Connect, Inc. |
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award $10,000 |
deadline April 09, 2023 |
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Teaching Assistantship - UW Madison, Business SchoolUniversity of Wisconsin, Madison - School of Business |
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award $9,500 |
deadline Varies |
Marketing Research Related Majors
- Business Administration, Management and Operations
- Business, Management, and Marketing
- Marketing
- Accounting and Business/Management
- Finance and Financial Management Services
- Accounting and Finance
- International Business
- Fashion Merchandising
- Human Resources Management and Services
- Entrepreneurial and Small Business Operations
- Business and Personal/Financial Services Marketing Operations
- Hospitality Administration/Management
- Real Estate
- Management Information Systems and Services
- Fashion Modeling
- Business/Managerial Economics
- Small Business Administration/Management
- Construction Management
- Business/Corporate Communications
- Entrepreneurship/Entrepreneurial Studies