Marketing Research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Matching Marketing Research Colleges

DePaul University

Four or more years; Private not for profit; $38,410 average out-state tuition; $38,410 average in-state tuition

Michigan State University

Four or more years; Public; $40,024 average out-state tuition; $15,375 average in-state tuition

Fashion Institute of Technology

Four or more years; Public; $20,192 average out-state tuition; $6,670 average in-state tuition

University of Georgia

Four or more years; Public; $28,126 average out-state tuition; $9,552 average in-state tuition

Southern Illinois University-Edwardsville

Four or more years; Public; $8,472 average out-state tuition; $7,576 average in-state tuition

The University of Texas at Arlington

Four or more years; Public; $22,742 average out-state tuition; $7,542 average in-state tuition

Baker College

Four or more years; Private not for profit; $9,360 average out-state tuition; $9,360 average in-state tuition

Scholarships for Marketing Research Majors

Bullet name award deadline Link
 

Siebel Scholars Program

Siebel Scholars Foundation

$35,000 Varies See Details
 

Siebel Scholars Program

Siebel Scholars Foundation

award

$35,000

deadline

Varies
See Details
 

Max Christianson Division of Business and Computer Science Scholarship

Union College, Nebraska

$25,000 Varies See Details
 

Max Christianson Division of Business and Computer Science Scholarship

Union College, Nebraska

award

$25,000

deadline

Varies
See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

$20,000 Varies See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

award

$20,000

deadline

Varies
See Details
 

Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

$19,000 Varies See Details
 

Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

award

$19,000

deadline

Varies
See Details
 

Mas Family Scholarship

Mas Family Scholarships

Up to $10,000 Varies See Details
 

Mas Family Scholarship

Mas Family Scholarships

award

Up to $10,000

deadline

Varies
See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

$10,000 Varies See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

award

$10,000

deadline

Varies
See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details
 

TMCF and Cognizant Foundation Scholarship

Thurgood Marshall College Fund

Up to $10,000 March 27, 2023 See Details
 

TMCF and Cognizant Foundation Scholarship

Thurgood Marshall College Fund

award

Up to $10,000

deadline

March 27, 2023
See Details
 

BMO Capital Markets Lime Connect Equity Through Education Scholarship

Lime Connect, Inc.

$10,000 April 09, 2023 See Details
 

BMO Capital Markets Lime Connect Equity Through Education Scholarship

Lime Connect, Inc.

award

$10,000

deadline

April 09, 2023
See Details
 

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details
 

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
See Details