Marketing Research
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.
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Matching Marketing Research Colleges
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Michigan State University
Four or more years; Public; $41,290 average out-state tuition; $15,966 average in-state tuition |
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Fashion Institute of Technology
Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition |
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University of Georgia
Four or more years; Public; $28,830 average out-state tuition; $9,790 average in-state tuition |
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Temple University
Four or more years; Public; $29,712 average out-state tuition; $16,488 average in-state tuition |
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Southern Illinois University-Edwardsville
Four or more years; Public; $8,579 average out-state tuition; $8,579 average in-state tuition |
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Baker College
Four or more years; Private not for profit; $12,180 average out-state tuition; $12,180 average in-state tuition |
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Lawrence Technological University
Four or more years; Private not for profit; $36,480 average out-state tuition; $36,480 average in-state tuition |
Scholarships for Marketing Research Majors
Siebel Scholars ProgramSiebel Scholars Foundation |
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award $35,000 |
deadline Varies |
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DescriptionThe Siebel Scholars Program is open to the most talented students at the world's leading graduate schools of business, computer science, bioengineering, and energy science. View Scholarship Details |
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Boyer FellowshipUniversity of Arkansas |
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award $20,500 |
deadline February 01, 2026 |
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DescriptionThe Boyer Fellowship is available to incoming freshmen who plan on majoring in the Walton College of Business at the University of Arkansas. You must be an Arkansas high school graduate, demonstrate financial need, have a minimum 3.8 GPA and an ACT/SAT score of at least 32/1400 to qualify for this award. View Scholarship Details |
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Huizenga Business Innovation Academy ScholarshipNova Southeastern University |
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award $20,000 |
deadline Varies |
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DescriptionThe Huizenga Business Innovation Academy Scholarship is available to students at Nova Southeastern University who are interested in earning a bachelor's and master's degree in business in four years. To be eligible for this award, you must hae employment or internship experience and have been a member of a local/national student business club... View Scholarship Details |
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Wisconsin Distinguished Graduate Fellowship (WDGF)University of Wisconsin, Madison - School of Business |
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award $19,000 |
deadline Varies |
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DescriptionThe Wisconsin Distinguished Graduate Fellowship (WDGF) is available to first-year MBA students at the University of Wisconsin, Madison, Business School. This award includes full waiver of tuition, health insurance, a welcome check of $1,500, and a stipend of $15,000. View Scholarship Details |
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Zonta Women in Business Leadership AwardZonta International Foundation |
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award $10,000 |
deadline Varies |
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DescriptionThe Zonta Women in Business Leadership Award is available to female students 18-35 years of age who demonstrate exceptional leadership in a business-related field of study or industry, and entrepreneurial spirit, ethical conduct, and have made significant contributions to addressing global or local issues affecting women and girls or climate... View Scholarship Details |
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Women in Business - Miss America PageantMiss America Pageant |
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award Up to $10,000 |
deadline Varies |
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DescriptionThe Women in Business Scholarship is available to women who are contestants at the state level in the Miss America competition. Selection is based on accomplishments in the area of business and social impact. View Scholarship Details |
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3M Business Development FellowshipUniversity of Minnesota, Carlson School of Management |
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award $10,000 |
deadline Varies |
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DescriptionThe 3M Business Development Fellowship is open to domestic MBA students at the University of Minnesota, Carlson School of Management. You must have a science, technology, and/ or engineering background and wish to participate in the Carlson Ventures Enterprise to qualify for this award. View Scholarship Details |
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Teaching Assistantship - UW Madison, Business SchoolUniversity of Wisconsin, Madison - School of Business |
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award $9,500 |
deadline Varies |
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DescriptionThe Teaching Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must be responsible for one or more lecture or discussion section of undergraduate students and work at least 13 hours per week to be eligible for this award. View Scholarship Details |
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Project Assistantship - UW Madison, Business SchoolUniversity of Wisconsin, Madison - School of Business |
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award $9,500 |
deadline Varies |
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DescriptionThe Project Assistantship is available to MBA students at the University of Wisconsin, Madison, Business School. You must work at least 13 hours per week to be eligible for this award. View Scholarship Details |
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Philip Breitman Memorial ScholarshipUniversity of Wisconsin, Eau Claire - College of Business |
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award $8,900 |
deadline Varies |
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DescriptionThe Philip Breitman Memorial Scholarship is open to junior and senior business students at the University of Wisconsin, Eau Claire. You must display talent and good citizenship, as well as be able to demonstrate financial need to be considered for this award of one year of academic fees. View Scholarship Details |
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Marketing Research Related Majors
- Business Administration, Management and Operations
- Business, Management, and Marketing
- Marketing
- Accounting and Business/Management
- Finance and Financial Management Services
- Accounting and Finance
- International Business
- Fashion Merchandising
- Business
- Human Resources Management and Services
- Entrepreneurial and Small Business Operations
- Business and Personal/Financial Services Marketing Operations
- Hospitality Administration/Management
- Real Estate
- Management Information Systems and Services
- Small Business Administration/Management
- Fashion Modeling
- Business/Managerial Economics
- Entrepreneurship/Entrepreneurial Studies
- Construction Management
