Marketing Research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."

It is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Matching Marketing Research Colleges

Michigan State University

Four or more years; Public; $41,290 average out-state tuition; $15,966 average in-state tuition

Fashion Institute of Technology

Four or more years; Public; $21,692 average out-state tuition; $7,170 average in-state tuition

University of Georgia

Four or more years; Public; $28,830 average out-state tuition; $9,790 average in-state tuition

Temple University

Four or more years; Public; $29,712 average out-state tuition; $16,488 average in-state tuition

Southern Illinois University-Edwardsville

Four or more years; Public; $8,579 average out-state tuition; $8,579 average in-state tuition

Baker College

Four or more years; Private not for profit; $12,180 average out-state tuition; $12,180 average in-state tuition

Lawrence Technological University

Four or more years; Private not for profit; $36,480 average out-state tuition; $36,480 average in-state tuition

Scholarships for Marketing Research Majors

Bullet name award deadline Link
 

Goldman Sachs MBA Fellowship

Goldman Sachs and Co.

Up to $75,000 Varies See Details
 

Goldman Sachs MBA Fellowship

Goldman Sachs and Co.

award

Up to $75,000

deadline

Varies
See Details
 

Siebel Scholars Program

Siebel Scholars Foundation

$35,000 Varies See Details
 

Siebel Scholars Program

Siebel Scholars Foundation

award

$35,000

deadline

Varies
See Details
 

Jesse Jackson Fellows - Toyota Scholarship

PUSH Excel

Up to $25,000 May 31, 2024 See Details
 

Jesse Jackson Fellows - Toyota Scholarship

PUSH Excel

award

Up to $25,000

deadline

May 31, 2024
See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

$20,000 Varies See Details
 

Huizenga Business Innovation Academy Scholarship

Nova Southeastern University

award

$20,000

deadline

Varies
See Details
 

Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

$19,000 Varies See Details
 

Wisconsin Distinguished Graduate Fellowship (WDGF)

University of Wisconsin, Madison - School of Business

award

$19,000

deadline

Varies
See Details
 

Women in Business - Miss America Pageant

Miss America Pageant

Up to $10,000 Varies See Details
 

Women in Business - Miss America Pageant

Miss America Pageant

award

Up to $10,000

deadline

Varies
See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

$10,000 Varies See Details
 

Christine and Clarence Day Business Scholarship

University of Mississippi

award

$10,000

deadline

Varies
See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

$10,000 Varies See Details
 

3M Business Development Fellowship

University of Minnesota, Carlson School of Management

award

$10,000

deadline

Varies
See Details
 

Live Nation Scholarship

Music Forward Foundation

$10,000 March 31, 2024 See Details
 

Live Nation Scholarship

Music Forward Foundation

award

$10,000

deadline

March 31, 2024
See Details
 

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

$9,500 Varies See Details
 

Teaching Assistantship - UW Madison, Business School

University of Wisconsin, Madison - School of Business

award

$9,500

deadline

Varies
See Details