Marketing Research | Fastweb

Marketing Research

Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Marketing research is often partitioned into two sets of categorical pairs, either by target market:

Or, alternatively, by methodological approach:

Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.

Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.

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Matching Marketing Research Colleges

University of Georgia
Four or more years; Public; $24,411 average out-state tuition; $6,676 average in-state tuition
Carthage College
Four or more years; Private not for profit; $31,300 average out-state tuition; $31,300 average in-state tuition
Fairleigh Dickinson University-College at Florham
Four or more years; Private not for profit; $34,082 average out-state tuition; $34,082 average in-state tuition
Fairleigh Dickinson University-Metropolitan Campus
Four or more years; Private not for profit; $31,618 average out-state tuition; $31,618 average in-state tuition
Southern Illinois University Edwardsville
Four or more years; Public; $8,250 average out-state tuition; $6,046 average in-state tuition
Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
The University of Texas at Arlington
Four or more years; Public; $16,390 average out-state tuition; $8,878 average in-state tuition

Scholarships for Marketing Research Majors

name award deadline

HBCU Battle of the Brains

HBCU Battle of the Brains, LLC.

Up to $25,000 February 23, 2019 See Details

HBCU Battle of the Brains

HBCU Battle of the Brains, LLC.

award

Up to $25,000

deadline

February 23, 2019
See Details

AG First Diversity Endowed Scholarship

University of South Carolina, Moore School of Business

$10,000 February 24, 2019 See Details

AG First Diversity Endowed Scholarship

University of South Carolina, Moore School of Business

award

$10,000

deadline

February 24, 2019
See Details

Tom and Marye Kate Aldridge Business Scholarship

University of Oklahoma, Michael F. Price College of Business

$5,000 February 01, 2019 See Details

Tom and Marye Kate Aldridge Business Scholarship

University of Oklahoma, Michael F. Price College of Business

award

$5,000

deadline

February 01, 2019
See Details

Blacks at Microsoft Scholarships

Microsoft Corporation

$5,000 February 15, 2019 See Details

Blacks at Microsoft Scholarships

Microsoft Corporation

award

$5,000

deadline

February 15, 2019
See Details

Keith Alan Copeland Memorial Business Scholarship

University of Oklahoma, Michael F. Price College of Business

$3,000 February 01, 2019 See Details

Keith Alan Copeland Memorial Business Scholarship

University of Oklahoma, Michael F. Price College of Business

award

$3,000

deadline

February 01, 2019
See Details

Naum Scholarship

Wright State University

$2,500 January 08, 2019 See Details

Naum Scholarship

Wright State University

award

$2,500

deadline

January 08, 2019
See Details

Hearst Scholarship

New York Women In Communications, Inc.

Up to $10,000 January 25, 2019 See Details

Hearst Scholarship

New York Women In Communications, Inc.

award

Up to $10,000

deadline

January 25, 2019
See Details

Roger and Sherry Teigen Endowed Scholarship Fund

University of Oklahoma, Michael F. Price College of Business

$2,500 February 01, 2019 See Details

Roger and Sherry Teigen Endowed Scholarship Fund

University of Oklahoma, Michael F. Price College of Business

award

$2,500

deadline

February 01, 2019
See Details

Stella Horton Alsey and Howard Milton Alsey Scholarship

Arkansas State University, College of Business

$2,500 February 15, 2019 See Details

Stella Horton Alsey and Howard Milton Alsey Scholarship

Arkansas State University, College of Business

award

$2,500

deadline

February 15, 2019
See Details

Fred Stull Fellowship for Graduate Study in Business

Arkansas State University, College of Business

$2,500 February 15, 2019 See Details

Fred Stull Fellowship for Graduate Study in Business

Arkansas State University, College of Business

award

$2,500

deadline

February 15, 2019
See Details