Fruitvale is a small city in Van Zandt County, Texas, United States. The population was 408 at the 2010 census, and 409 as of 2013. The town draws its name from its location. Missouri Pacific Railroad in the center of the historic fruit-growing district of the Sabine River valley in northeastern Van Zandt County. Its name was originally Bolen Switch, but it was changed around 1901 after a petition of local fruit growers, and a post office was established in 1903.