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Target Donates Social Media Madness Winnings to School Supply Charity

Target Donates Social Media Madness Winnings to School Supply Charity

Target makes big donation for back to school supplies.

By Kathryn Knight Randolph

September 20, 2012

This school year, Target didn’t just provide students with school supplies within its stores. Rather, it gave big time to an Ohio-based charity that helps students in need get the school supplies necessary to make it through another school year.

Target was the major corporate winner of the first ever Social Media Madness Contest. Sponsored by American City Business Journals, the contest sought to measure social influence amongst small, medium and large companies in the United States.

For winning, Target received $10,000 from the contest sponsors, American City Business Journals and Spark Business from Capital One, which they were able to donate to a charity of their choice, according to New Mexico Business Weekly. Target chose to donate to the Kids in Need Foundation, which has locations all over the U.S. that they have contributed to for 13 years now.

Kids in Need works to provide school supplies for students who may not be able to afford the list of 20-something items that schools require students to bring now. For a $20 donation, the foundation can provide a backpack stocked with everything a child needs to succeed in the classroom.

But the charity didn’t just receive $10,000. The Minneapolis St. Paul Business Journal interviewed Executive Director, David Smith, who said, “Through our partnerships, we’re actually able to turn every $1 into $32 worth of school supplies, so if you do the math on that, it’s a very significant gift for us.” A $320,000 gift, in fact.

For more information on the Kids in Need Foundation and how to donate, check out their website now.


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